A decade, then a decision.

CollectiveXP is not a fund that hired operators. It is a group of people who built one company together for a decade, sold it, and kept building — now with their own capital, on other people's businesses.

Everything below is the same group, in order. That continuity is the whole argument.

  1. Wishabi

    It wasn't called Flipp yet.

    The company started as Wishabi, cofounded by David Au-Yeung and David Meyers. The app that eventually reached sixty million people did not exist, and nothing about it was inevitable.

    The group assembled over the years that followed — engineering, then legal, then finance and operations, then sourcing. John Ling joined last, when there were about forty people. Nobody here arrived to run something that was already working.

    Joins here

    • David Au-YeungCofounder
    • David MeyersCofounder
    • David ShinEarly engineer
    • Steven ChoiLegal
    • Victor WongFinance and operations
    • Justin HoSourcing and quality
    • John LingProject management

  2. At scale

    Then it became Flipp, and got big enough to break.

    Flipp reached more than 60 million people and 1,500+ North American retailers — Walmart, Kroger and The Home Depot among them.

    Scale is where the interesting failures live. The systems that carried the first million users are not the systems that carry sixty million, and the team that shipped fast at forty people is not the team that ships fast at several hundred. We rebuilt both, more than once.

    60M
    People using what we built
    1,500+
    North American retailers

  3. Carity

    Three of us left before the sale closed.

    David Au-Yeung, Steven Choi and John Ling left to start Carity. David Shin followed. It was the same instinct that had started Wishabi — build the thing yourself and own the outcome — and it is the reason this is not a fund that hired operators after the fact.

    Carity is closed now. It is here because a history with only the good part in it is not a history, and because every operator we work with has one.

  4. The exit

    Nine figures.

    Flipp was acquired in a nine-figure exit. The people who had stayed saw it through; the people who had already left had built the thing being bought.

    What the outcome did not settle was the question underneath it. The hardest part had never been the idea or the capital — it was the years of operating between them. Almost nobody was selling that.

  5. CollectiveXP

    So we sold the operating years.

    Justin Ho, Victor Wong and Michael Cheung joined CollectiveXP while Carity was still running. The group had never really stopped working together; CollectiveXP is what happened when it pointed that at other people's companies instead of its own.

    Michael Cheung is the exception that proves how this actually grows — not from Flipp at all, but a long-time friend of David Au-Yeung. Half our engagements arrived the same way, through the network rather than through a pitch.

    David Meyers, who cofounded Wishabi, is a Founding Partner of CXP Capital Partners. The capital side closes the same loop the operating side does.

    Joins here

    • Justin Ho
    • Victor Wong
    • Michael Cheung

  6. Now

    Two ways in, one set of operators.

    We acquire control stakes in Canadian software and professional services firms that have solved go-to-market, and do the scaling ourselves — people, process and systems.

    Alongside that, we help driven owner-operators run leaner with AI, on the systems we built for our own work: Jarvis, the CXP AI Playbook and the CXP Agent Platform. Our time is the product, so that allocation is limited — a capacity fact, not a sales tactic.

    $5–50M
    Revenue band we acquire in

The seven

Who they are, in more detail

  • David Au-Yeung

    David Au-Yeung

    Then
    Cofounder and Chief People Officer, Flipp
    Now
    Managing Partner, CXP Capital Partners

    Cofounded the company that became Flipp and ran its people function through the scale years — the part most technical founders hand off, and the one that decides whether an organisation can absorb what it just built.

  • David Shin

    David Shin

    Then
    Early engineer, then staff engineer, Flipp

    One of the first engineers on the platform and later a staff engineer on it — present for both the version that carried the first users and the version that had to carry sixty million.

  • John Ling

    John Ling

    Then
    VP Design & Content, Flipp
    Now
    Design, product and AI

    Joined at around forty people and led design and content through the scale years. Concerned with the difference between a product that demos well and one that survives a year of daily use.

  • Justin Ho

    Justin Ho

    Now
    Offshore sourcing and advisory project management

    Builds and directs distributed teams — the discipline that decides whether an offshore model is a real cost structure or an expensive way to ship the same work twice.

  • Michael Cheung

    Michael Cheung

    Now
    Business development and advisory

    Not from the Flipp group — a long-time friend of David Au-Yeung, who joined when CollectiveXP formed.

  • Steven Choi

    Steven Choi

    Then
    General Counsel, Flipp
    Now
    AI, legal and operations

    General Counsel through the scale years. The combination he works in now is unusual and useful in acquisitions, where what blocks speed is as often a contract or a process as it is a system.

  • Victor Wong

    Victor Wong

    Then
    COO and CFO, Flipp
    Now
    Capital

    Ran operations and finance at Flipp, and is now focused on the capital side as a Managing Partner of CXP Capital Partners — the rare case of the person sizing the cheque having also carried the operating plan.

That is the whole story.

One company built from nothing, one exit, one venture after it that did not last, and a group that never stopped working together. No fund history we cannot show you, no track record we cannot name.

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